Pentane × Plenum / Private launch
Your P&L sets the budget. Our managed distribution layer routes it beyond Meta and Google — into CTV, video, native, audio, DOOH, and the open web. Funded, run, and measured on the same rails as your profit.
First cohort is limited. Brands spending $100k+/mo on paid media get priority.
The thesis
Two traps keep good brands stuck. Most tools only fix one of them.
A 3.2 ROAS means nothing if your breakeven is 3.5. Pentane exists because platform-reported numbers aren't profit — our financial OS shows operators what's actually making money, in real time.
Meta and Google auctions get more crowded — and more expensive — every quarter. Meanwhile CTV, online video, native, audio, DOOH, and the open web sit underpriced and underused, locked behind contracts, minimums, and seats most brands can't justify alone.
Fix one without the other and you've just moved the problem.
You need profit truth and the distribution to act on it — in one system.
How it works
Pentane already knows your breakeven ROAS, contribution margin, and which products carry the business. Plenum turns those signals into media execution across every channel worth firing.
Pentane's financial OS connects Shopify, Amazon, ad platforms, and accounting to show real profit — not platform-reported ROAS.
A single managed intake funds every channel. No new contracts, no platform minimums, no seven separate invoices.
Plenum routes spend into underpriced programmatic inventory across seven channel classes — managed for you.
Channel-level results reconcile back into Pentane's attribution layer, so the next dollar routes smarter than the last.
Who it's for
Plenum is managed infrastructure, not self-serve software. Each brand gets a distribution plan built from its actual financials — so we onboard a limited number of brands at a time and do it right.
Pentane customers get priority access: your profit signals are already flowing, so your first routed dollar is weeks — not months — away.
Get in line →FAQ
No — the waitlist is open to any qualified brand. Pentane customers get priority because their financial signals are already connected, which makes onboarding dramatically faster. If you're not on Pentane yet, we'll connect your financials as part of onboarding.
Managed programmatic access to CTV/OTT, online video, display, native, streaming audio, digital out-of-home, and open-web inventory — without you signing DSP contracts or hitting platform minimums.
Plenum works best with $20k+/month of managed budget. Below that, most channels don't get enough budget to produce a signal worth acting on. We'll walk through pricing and fit on your intake call.
Every dollar routed through Plenum reconciles back to channel-level results inside Pentane — against your true margins, not platform-reported ROAS. One system funds, runs, and grades the spend.
We're onboarding the first cohort now, in order of waitlist position and fit. Join the list and we'll tell you exactly where you stand.
Ready when you are
Stop scaling the two channels everyone's crowding into. Put your whole budget to work — measured against your real P&L.
No spam. One email when your cohort opens.